Tag Archives: NESCAFÉ

What is the taste that gets you started?

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NESCAFÉ is the world-wide popular coffee brand from Nestlé. The official website of the brand is: www.nescafe.com.

In India, there are four sub-brands under NESCAFÉ:

  1. NESCAFÉ CLASSIC
  2. NESCAFÉ SUNRISE Premium
  3. NESCAFÉ SUNRISE Special
  4. NESCAFÉ CAPPUCCINO

NESCAFÉ CLASSIC is targeted to urban youth and positioned as ‘100% Pure Instant Coffee’. The ads shows youths enjoying the NESCAFÉ CLASSIC experience and ends with the tagline ‘Coffee at its best’.

NESCAFÉ SUNRISE Premium is the granulated instant coffee. The target segment for the sub-brand is premium urban consumer. So, the ad shows an urban couple… Continue reading

Nestlé India

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Nestlé India

Introduction

Nestlé India is a subsidiary of Nestlé S.A., headquartered at Vevey, Switzerland. Globally, Nestlé (website: www.nestle.com) is a leading nutrition, health and wellness company. The original parent company was founded in 1905 as a result of a merger of two companies namely – ‘Anglo-Swiss Milk Company’ for milk products and the ‘Farine Lactée Henri Nestlé Company’. The former of the two was established in 1866 by the Page Brothers in Cham, Switzerland and the later was established in 1866 by Henri Nestlé to provide an infant food product. Even during… Continue reading