MBA Ethics Oath (Hilarious) !

MBA Ethics Oath (Hilarious) !

Posted by Santosh on August 24, 2010 · 0 Comment

Ethics , particularly in management cadre is hot topic. From black past of Enron to current Lehman & with our own Satyam Saga, underlines the need to instill values in the budding managers. There are attempts to to make MBA Oath like Hippocratic Oath. Idea is to use it globally in B-schools. By the way Hippocratic oath may not be used by all medical schools & MBA Oath may go in the same way. More [...]
Filed in: HR & OB
How To Bend Physics To Make Sales – Part-III

How To Bend Physics To Make Sales – Part-III

Posted by Angshu on August 14, 2010 · 0 Comment

Here is our 3rd and last (for the time being) installment of amazing 3D billboard ads… There’s nothing subtle about this in-your-face American advert for diarrhoea treatment Imodium, with its huge empty toilet roll attached to the billboard A green tidal wave was created to promote Nationwide Insurance in Texas. The company had to hire the wall, the car park and the three vehicles before [...]
Filed in: Marketing
How To Bend Physics To Make Sales – Part-II

How To Bend Physics To Make Sales – Part-II

Posted by Angshu on August 13, 2010 · 0 Comment

Here you go for the 2nd installment of amazing 3D billboard ads… To convince us Formula toothpaste ‘builds strong teeth’, the bottom corner of the poster was removed and fake ties stuck on the back to add to the illusion The American Bloom supermarket used 3D cakes to advertise its Bloomberry muffins. Then the sign was swapped for one where a jumbo muffin had crushed the hire [...]
Filed in: Marketing
How To Bend Physics To Make Sales – Part-I

How To Bend Physics To Make Sales – Part-I

Posted by Angshu on August 11, 2010 · 0 Comment

Advertisers will go any extent to squeeze out our hard earned cash. We saw some awesome 2D print ads in our post “Must See – Eight Awesome Ads” and let’s turn our attention to 3D. These 3d billboard advertisements is all about adding the extra dimension to the ads to get the extra penny out of your pocket. Some of these are bold, some are brash and even some can break cars but one [...]
Filed in: Marketing
Must See – Eight Awesome Ads

Must See – Eight Awesome Ads

Posted by Angshu on August 9, 2010 · 1 Comment

Dear friends, hope all of you are doing well. Was not getting time to write anything for long. So thought something is better than nothing and hence this post. But yes, will keep it short (time again is a scarce resource!). Till I get time to write a long boring post for you all – enjoy these awesome ads. And yes, don’t forget to tell us which one you liked the most. So, enjoy… [...]
Filed in: Marketing
PRAYER FOR NEW BREED OF B-SCHOOL Ph.D. !

PRAYER FOR NEW BREED OF B-SCHOOL Ph.D. !

Posted by Santosh on July 15, 2010 · 3 Comments

Recently I had chance to interact with group of B school-ers. This is different breed than majority of Indian B-school students who enters B school straight out of college. These characters have significant Industry experience, many are in the late 30’s and few of them are in late 50’s too!  Programs are so called executive or full time.  Event was party at the end of term, Ambiance (!) & [...]
Filed in: General, HR & OB
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