Heard about competition? Obviously you have. And, advertisement? What a silly question to ask! Of course, you did. So, may be now it’s time to learn a little bit about ‘competitive advertising’. This is how a dictionary describes the term: “a commonly used type of advertising that communicates the unique benefits of a product, differentiating it from the competition”. So, it’s basically way of communicating how your product is superior from competition. In management jargons: “positioning your product based on the USP or competitive advantage”. Most competitive advertising shows more than one (has to be!) competing products with feature-wise comparison… Continue reading
Today we will discuss about the popular personal care brand Fair & Lovely. This HUL skin-care brand for ‘Aspiring’ segment was launched in India in 1978. The brand promises the benefit of ‘making complexion fairer over a period of six weeks’. The target segment for the brand is middle class Indian women who want fairer skin. The message is conveyed in ads where women using the brand become fairer and get ahead in life by attracting men and jobs. Of late, the range of the products under the brand is extended to include: Ayurvedic Fairness cream, Anti-Marks cream, Oil control… Continue reading
HUL Fact File
“To earn the love and respect of India, by making real difference to every Indian.”
“Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.”
Gross Turnover (2007-08)
Rs. 14938 Crore
Profit After Tax (2007-08)
Rs. 1769 Crore
Number of Employees
Harish Manwani… Continue reading
TNMG or ’The Next Marketing Guru’ is my next attempt at serious blogging. Using this brand new blog I want to bring all the learning in management in general and marketing in specific to the practical world. The objective here will be to bring the cutting edge knowledge from academic and research world to the benefit of all of us facing practical issues in business and consumption world!With that objective I start this series namely ‘Brands Of India’ which is to analyse Indian Brands across industries from primarily marketing and advertising point of view. From time to time whenever… Continue reading
It is all about grabbing attention when it comes to marketing and who would not want “ALONE TIME” with the consumer. Marketer would feel elated if he could convey his ads/promotional campaigns when the consumer can’t drive past or change the channel.
The evolution is interesting to study –
Companies tried getting their ads outdoors – so it was banners/hoardings in addition to ads on TV, radio & print media
Then it was essential to create curiosity in every ambience – so the concept of ambient marketing took over – be it the dumb bell shaped holder… Continue reading
I’m writing again after a long time. Really sorry for the long break! But all this time I was busy making TNMG a more valuable offering for all of you. Time is precious so without any more elaboration let’s come to the point.
Yesterday, Manoj – a very good friend of mine came to me at around 3 AM in night (or should I say early morning ). Now, in a busy B-School none has time for any crap at such a time and that means it was something serious. And it… Continue reading
A hilarious video that explains all important marketing concepts in just two minutes.
Please find below the hilarious script in text form.
1. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! – Thats Direct Marketing
2. Youre at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: Hes very rich. Marry him. – Thats Advertising
3. You see a gorgeous girl at a… Continue reading
Dear friends, hope all of you are doing well. Was not getting time to write anything for long. So thought something is better than nothing and hence this post. But yes, will keep it short (time again is a scarce resource!). Till I get time to write a long boring post for you all – enjoy these awesome ads. And yes, don’t forget to tell us which one you liked the most. So, enjoy…
We are conducting this survey as part of a research being conducted by the Marketing Area at XLRI, Jamshedpur to understand the impact of reviews posted on social media sites on the consumers. You are kindly requested to fill the survey as soon as possible and help this research. The responses collected will remain solely confidential and you are requested not to discuss the questions or your responses with anyone else.
Please click on the appropriate link based on your roll number. Each person should click on a
This is one of the best ads I’ve ever seen. The them of the ad is ‘rythm of life’… Continue reading
Apple CEO Steve Jobs introduced the iPad as the company’s “latest creation,” saying the tablet-style device is more intimate than laptop… Continue reading
1. Statutory Warning: For recreational use only.
2. Jokes can be hazardous to health. Laugh Sparingly.
3. No one under 18 admitted.
4. No Solicitors.
5. No parking.
6. Trespassers will be prosecuted.
7. Outside food not allowed.
8. For a limited time only.
9. Conditions apply.
10. Employees and their family are not eligible.
11. Not for the weak hearted.
12. May be too intense for some viewers.
13. Edited for public viewing.
14. As seen on TV.
15. No animals were harmed in the making of this film.
16. Objects in the screen are closer than they appear… Continue reading
This is an awesome funny ad on arrange marriage… Continue reading