Posted by Angshu on March 5th, 2010
Lipton is Unilever’s global tea brand. This is also the leading tea brand in the world. Lipton mainly offers three varieties: tea bags, packet tea and Ice Tea. Offered in both hot and cold format this brand is targeted to ‘Aspiring’ segment and mainly to the youth. The intended current positioning of the brand is ‘tea for out-of-home consumption’. So, the brand is available in forms like: 250 ml glass bottles, 200 ml vending cups, 245 ml cans and one litre tetra pack. For the same reason the brand is sold in 15,000 vending machines across the country… More >>
Posted by Santosh on March 3rd, 2010
To MBA or not to MBA is eternal debate appearing in news and forums, especially when results of CAT , XAT are out. Admission season keeps the debate live with comments. Some say: MBA – oh that makes you mediocre but arrogant!
Examples of non-MBAs making it really big in the business world include Steve Jobs, Bill Gates who were college drop outs and yes our own Dhirubhai Ambani who built his entire empire without any MBA degree. On the other side there are blogs like Youthcurry and Pagalguy who are never tired of talking about… More >>
Posted by Angshu on March 2nd, 2010
Water is a must for living. But even a decade back none really bothered much about it. India being a land of rivers water was never scarce. But as they say resources are always constrained. And, here comes a time when you need to pay for a basic entity of living called ‘water’. In last few years we have seen hordes of companies jumping the bandwagon of water business. Bottled water has become an omni-present phenomenon. With the huge success of initial brands like Bisleri, companies like Pepsi (with Aquafina) and Coca-Cola (with Kinley) also… More >>
Posted by Santosh on February 26th, 2010
There used to be something known as snail-mail and office-memo, to transfer your message. For example sometime it used to take more than 22 hours to reach memo to next table ( quoted from Maverick by Ricardo Semler ). Then we saw the phenomena called internet and mobile. We now have text messages , email ,audio-visual mobile calls and the list is growing. Steps and time between “speaker” and “listener” is reducing as well as the channel richness (amount of information ) is improving. But this is just no substitute for face to face talk at… More >>
Posted by Angshu on February 7th, 2010
Hello friends!
I’m writing again after a long time. Really sorry for the long break! But all this time I was busy making TNMG a more valuable offering for all of you. Time is precious so without any more elaboration let’s come to the point.
Yesterday, Manoj – a very good friend of mine came to me at around 3 AM in night (or should I say early morning 
). Now, in a busy B-School none has time for any crap at such a time and that means it was something serious. And it… More >>
Posted by saradha on February 3rd, 2010
It is all about grabbing attention when it comes to marketing and who would not want “ALONE TIME” with the consumer. Marketer would feel elated if he could convey his ads/promotional campaigns when the consumer can’t drive past or change the channel.
The evolution is interesting to study –
Companies tried getting their ads outdoors – so it was banners/hoardings in addition to ads on TV, radio & print media
Then it was essential to create curiosity in every ambience – so the concept of ambient marketing took over – be it the dumb bell shaped holder… More >>
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