Marketing Basics – TNMG Gift for Placements


Hello friends!

I’m writing again after a long time. Really sorry for the long break! But all this time I was busy making TNMG a more valuable offering for all of you. Time is precious so without any more elaboration let’s come to the point.

Yesterday, Manoj – a very good friend of mine came to me at around 3 AM in night (or should I say early morning :P). Now,  in a busy B-School none has time for any crap at such a time and that means it was something serious. And it… Continue reading

Marketing Segmentation, Targeting, and Positioning

This video explains some of the core marketing concepts. Segmentation, Targeting, and Positioning or STP is at the core of marketing planning process. Below video describes these concepts i.e. Segmentation, Targeting, and Positioning in detail. The video does not contain sound but can be used as good study aid on STP and marketing… Continue reading