This brand was launched in India long back in 1903. This leading tea brand of India touches lives of more than 500 million consumers. The four sub-brands of Brooke Bond are: Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza and Brooke Bond 3 Roses. Taj Mahal is targeted to ‘Aspiring’, Red Lebel to ‘Aspiring’ and Tazza & 3 Roses to ‘Striving’ segment. Please find below [...]

HUL Segmentation As per values and lifestyle segmentation, HUL divides the consumers into three segments: Striving, Aspiring and Affluent. The target segments of HUL’s key brands as per this segmentation method are shown in the figure below (Source: HUL Company Presentation). LUX This famous soap brand was launched in India in 1929. Lux is available in different colors and fragrances and recently [...]