ITC Welcome group
This brand is in the hotel segment. The journey of ITC in the hotel business started with the acquisition of a hotel in Chennai in the year 1975.
ITC hotel is a premium offering and hence targets rich urban people and within than mainly executive class.
Currently ITC has more than 6000 rooms across different locations in India under 4 brands. As per an ITC presentation following is what these four brands stand for:
ITC Hotel: Luxury Collection
‘Mansions of Luxury’
WelcomHotel: Sheraton… Continue reading