Annapurna brand by HUL was launched in 1997. Two main products offered under the brand are: salt and atta (wheat flour). The target segment of the brand is Indian family and hence the ads shows Indian house-wife who is still is in the charge of the kitchen. The products under the brand mainly focus mainly on functional attributes: Annapurna salt stress on its Iodine content and Annapurna Atta stresses on its extra Iron and Vitamins and resulting benefits. A famous tagline of Annapurna atta was: ‘Extra jo kissi bhi aur atte mein nahi’. To use the recall and reputation of… Continue reading