We were running the series on Indian brands named ‘Brands of India’. But suddenly this departure! It is definitely justified if it raises some questions in your mind. But hey, don’t worry! ‘Brands of India’ will continue after a refreshing break!
The New Course
Now, coming to this out of course article –
Posted in Marketing Practice, Marketing Theory |
Tagged Automobiles, Branding, Brands, Coca-Cola, Disney, FMCG, GE, Global Brands, How-To, IBM, Industry, Intel, Interbrand, Marketing Practice, McDonald's, Microsoft, Nokia, Others, Retail, Toyota |
ITC Welcome group
This brand is in the hotel segment. The journey of ITC in the hotel business started with the acquisition of a hotel in Chennai in the year 1975.
ITC hotel is a premium offering and hence targets rich urban people and within than mainly executive class.
Currently ITC has more than 6000 rooms across different locations in India under 4 brands. As per an ITC presentation following is what these four brands stand for:
ITC Hotel: Luxury Collection
‘Mansions of Luxury’
Posted in Marketing Practice |
Tagged Advertising, Apparel, Branding, Brands, Brands of India, FMCG, Foods, Hotel, India, Industry, ITC, ITC Welcome group, John Players, Management, Marketing Practice, Miss Players, Others, Retail, Wills Lifestyle |