Lipton is Unilever’s global tea brand. This is also the leading tea brand in the world. Lipton mainly offers three varieties: tea bags, packet tea and Ice Tea. Offered in both hot and cold format this brand is targeted to ‘Aspiring’ segment and mainly to the youth. The intended current positioning of the brand is ‘tea for out-of-home consumption’. So, the brand is available in forms like: [...]

This video explains some of the core marketing concepts. Segmentation, Targeting, and Positioning or STP is at the core of marketing planning process. Below video describes these concepts i.e. Segmentation, Targeting, and Positioning in detail. The video does not contain sound but can be used as good study aid on STP and marketing.