Pond’s – the new Fair & Lovely?

A New York based pharmacist Theron T Pond is credited with the invention of Pond’s in 1846. Pond’s Cold Cream and Vanishing Cream was launched in 1914 in USA. Pond’s became a part of the Unilever family in 1987. The brand is available in India from 1947 and current it’s an international beauty icon with presence in 58 countries across the world. The brand offers two main products: cream and talcum powder.

Pond’s Cream:
Historically the positioning of Pond’s Cream is not very consistent. Though the core of Pond’s is softness or gentleness they unsuccessfully tried to position… Continue reading