Pepsodent

Launched in 1993 this brand is for ‘Aspiring’ as well as ‘Striving’ i.e. for both mid and mass segments. The brand stands for non-stop protection from germs even after hours of brushing. Two important marketing tactics by the brand to gain more customer confidence was to offer all its consumers the Germ Indicator in February-May 2002 and Dental Insurance in October the same year.

A very popular and effective series of Pepsodent ads show a child eating out without fear of being scolded by mother as he brushes regularly with Pepsodent where as there is the other child who… Continue reading