Posted by Angshu on June 6, 2010 ·
NESCAFÉ is the world-wide popular coffee brand from Nestlé. The official website of the brand is: www.nescafe.com.
In India, there are four sub-brands under NESCAFÉ:
NESCAFÉ CLASSIC
NESCAFÉ SUNRISE Premium
NESCAFÉ SUNRISE Special
NESCAFÉ CAPPUCCINO
NESCAFÉ CLASSIC is targeted to urban youth and positioned as ‘100% Pure Instant Coffee’. The ads shows youths enjoying the NESCAFÉ CLASSIC [...]
Posted by Angshu on April 18, 2010 ·
Nestlé India
Introduction
Nestlé India is a subsidiary of Nestlé S.A., headquartered at Vevey, Switzerland. Globally, Nestlé (website: www.nestle.com) is a leading nutrition, health and wellness company. The original parent company was founded in 1905 as a result of a merger of two companies namely – ‘Anglo-Swiss Milk Company’ for milk products and the ‘Farine Lactée Henri Nestlé Company’. [...]