NESCAFÉ is the world-wide popular coffee brand from Nestlé. The official website of the brand is: www.nescafe.com. In India, there are four sub-brands under NESCAFÉ: NESCAFÉ CLASSIC NESCAFÉ SUNRISE Premium NESCAFÉ SUNRISE Special NESCAFÉ CAPPUCCINO NESCAFÉ CLASSIC is targeted to urban youth and positioned as ‘100% Pure Instant Coffee’. The ads shows youths enjoying the NESCAFÉ CLASSIC [...]

Nestlé India Introduction Nestlé India is a subsidiary of Nestlé S.A., headquartered at Vevey, Switzerland. Globally, Nestlé (website: www.nestle.com) is a leading nutrition, health and wellness company. The original parent company was founded in 1905 as a result of a merger of two companies namely – ‘Anglo-Swiss Milk Company’ for milk products and the ‘Farine Lactée Henri Nestlé Company’. [...]