Don’t Read if U don’t want to laugh!

1. Statutory Warning: For recreational use only.
2. Jokes can be hazardous to health. Laugh Sparingly.
3. No one under 18 admitted.
4. No Solicitors.
5. No parking.
6. Trespassers will be prosecuted.
7. Outside food not allowed.
8. For a limited time only.
9. Conditions apply.
10. Employees and their family are not eligible.
11. Not for the weak hearted.
12. May be too intense for some viewers.
13. Edited for public viewing.
14. As seen on TV.
15. No animals were harmed in the making of this film.
16. Objects in the screen are closer than they appear… Continue reading

Sunlight – Spread the Brightness

Launched in 1888, Sunlight is Unilever’s oldest brand in India. Initially Sunlight became popular as a laundry cake. But with changing consumer preference – powder detergent became more popular. As a result over the years the importance shifted to other HUL detergent brands like Surf, Rin and Wheel and Sunlight received a step motherly treatment. When HUL faced the competition from Nirma – rather than using Sunlight as a response they launched a new power brand Wheel. Then they launched detergent cakes under brand names of Wheel and Rin causing further sidelining of Sunlight.

After HLL adopted the “power… Continue reading

Dove is not a soap!

Dove is the HUL soap brand for the ‘Affluent’ or the premium segment. Though internationally it was launched in 1957 – it was available in India for the first time in 1995. Dove stresses on the point that: ‘beauty is not simply about how you look, it is about how you feel’. Technically Dove is pH neutral whereas other soaps are alkaline and hence Dove is mild on skin. From the beginning of its journey Dove was positioned as ‘not just a common soap but one with high content of moisturizing cream’. Consequently, the theme of Dove soap ads still… Continue reading

ITC Brands in Paper and Other Category


This brand caters to stationery products, an industry that ITC entered in the year 2002. It offers products like notebooks, long books, drawing books etc. The target segment for ‘Classmate’ is the ‘school goers’. Recently the brand extended to launch a new range ‘Classmate Fun N Learn’ which targets the children segment. Recently under the classmate brand ITC has launched branded pens in selected markets. One of the tools to promote the brand is ‘Classmate Young Author & Artist Contest’ which is successfully running for last five years. The tagline for the brand is: ‘Inspiring Young Minds’ aptly… Continue reading

Pears: Aysi Pears Twacha, Aur Kahan

Launched in 1902 Pears is positioned as a ‘pure & gentle’ soap which is good for the skin. Please find below some vintage international pears ads.

These indicate the targeting of the brand to be children as well which goes rightly with its mild image. But contrasted to this in India the targeting of the soap was and is mainly limited to women especially middle aged mothers. Consequently in earlier Pears ads soft smooth skin of mother and her child were shown to get the message to… Continue reading