Lifebuoy – Making a billion Indians feel safe and secure

This is another HUL soap brand for the ‘Striving’ or mass segment. This more than 100 years old brand is used by more than 500 million people across India. It is also world’s largest selling soap brand. Consequently HUL has the following vision for the brand: ‘Making a billion Indians feel safe and secure by meeting all their health and hygiene needs’.


Other than the main sub-brand Lifebuoy Total these are its other sub-brands: Lifebuoy deofresh – targeted at freshness, Lifebuoy nature – containing all… Continue reading