Kissan – a HUL food brand

Kissan is a food brand that was acquired by HUL in 1994 from the UB Group. Following products are offered under this brand: ketchup, other sauces, jams, squashes and ready-to-drink products. The main target segment for the brand is the growing kids and the positioning is: ‘deliciously wholesome products for kids to grow up’. Consequently, most Kissan ads show kids eating foods only when Kissan jam or ketchup is applied to it. Continue reading