The Departure We were running the series on Indian brands named ‘Brands of India’. But suddenly this departure! It is definitely justified if it raises some questions in your mind. But hey, don’t worry! ‘Brands of India’ will continue after a refreshing break! The New Course Now, coming to this out of course article – Sept. 17, 2009 was an important day for marketing people worldwide. [...]

I saw an ad for a cooling tower on the first page of a newspaper – “It says every time you feel cold inside a 5 star hotel – always remember that we are behind it.” Ever seen tire ads on TV? Remember the illustrious “Intel inside” campaign? As a retail customer – do you or I go about buying chips for PCs or tires or for that matter cooling towers? Then what are these ads doing – Why [...]