Global Top 10 in 2009 – The Results Are In

The Departure
We were running the series on Indian brands named ‘Brands of India’. But suddenly this departure! It is definitely justified if it raises some questions in your mind. But hey, don’t worry! ‘Brands of India’ will continue after a refreshing break!
The New Course
Now, coming to this out of course article –

Marketing the INVISIBLE

I saw an ad for a cooling tower on the first page of a newspaper – “It says every time you feel cold inside a 5 star hotel – always remember that we are behind it.”

Ever seen tire ads on TV?

Remember the illustrious “Intel inside” campaign?

As a retail customer – do you or I go about buying chips for PCs or tires or for that matter cooling towers?

Then what are these ads doing – Why are… Continue reading