With the launch of Ayush in 2002 HUL entered ‘Ayurvedic Health Care & Personal Care’ segment. Ayush range offers: shampoos, hair oil, skin cream, soap and nutritional supplements. Recently Ayush has also launched… Continue reading
This toothpaste brand was launched in India in 1975. It primarily targets the youth segment. To promote the youthful image it was the first brand in India to launch the gel toothpaste and is credited to be the creator of that segment. With the re-launch in 2004 Closeup promises to provide the benefit of ‘fresher breath and stronger, whiter teeth’. In tune with the target segment of youth – Closeup is offered in attractive colors & packaging and its ads shows young guys and girls impressing each other with their new found Closeup confidence. Earlier Closeup ads used to focus… Continue reading
Do you use Google search? Of course, you do! Ok, so how much do you pay for it? Zilch, you say? I agree. Did you ever notice how many products and services you are using in your daily life which come at no or almost no cost? Continue reading
Today we will discuss about the popular personal care brand Fair & Lovely. This HUL skin-care brand for ‘Aspiring’ segment was launched in India in 1978. The brand promises the benefit of ‘making complexion fairer over a period of six weeks’. The target segment for the brand is middle class Indian women who want fairer skin. The message is conveyed in ads where women using the brand become fairer and get ahead in life by attracting men and jobs. Of late, the range of the products under the brand is extended to include: Ayurvedic Fairness cream, Anti-Marks cream, Oil control… Continue reading
Launched in 1888, Sunlight is Unilever’s oldest brand in India. Initially Sunlight became popular as a laundry cake. But with changing consumer preference – powder detergent became more popular. As a result over the years the importance shifted to other HUL detergent brands like Surf, Rin and Wheel and Sunlight received a step motherly treatment. When HUL faced the competition from Nirma – rather than using Sunlight as a response they launched a new power brand Wheel. Then they launched detergent cakes under brand names of Wheel and Rin causing further sidelining of Sunlight.
After HLL adopted the “power… Continue reading