Tag Archives : Industry

Brooke Bond – Liquor of Love to Cheers Your Senses

Brooke Bond – Liquor of Love to Cheers Your Senses

Posted by Angshu on January 13, 2010 · 0 Comment

Brooke Bond brand was launched in India long back in 1903. This leading tea brand of India touches lives of more than 500 million consumers. The four sub-brands of Brooke Bond are… Read More >>Share/Bookmark
Filed in: Marketing
Happiness Begins with it!

Happiness Begins with it!

Posted by Angshu on January 13, 2010 · 0 Comment

Brooke Bond Bru is another sub-brand under the Brooke Bond brand name. Launched in 1969, this is the coffee brand from the HUL. Bru in different varieties is targeted to… Read More >>Share/Bookmark
Filed in: Marketing
Truth of Ayurveda, Proof of Science

Truth of Ayurveda, Proof of Science

Posted by Angshu on January 11, 2010 · 0 Comment

With the launch of Ayush in 2002 HUL entered ‘Ayurvedic Health Care & Personal Care’ segment. Ayush range offers: shampoos, hair oil, skin cream, soap and nutritional supplements. Recently Ayush has also launched… Read More >>Share/Bookmark
Filed in: Marketing
Lakme – On Top of the World

Lakme – On Top of the World

Posted by Angshu on January 10, 2010 · 0 Comment

Lakme was originally a TATA company. Lakme Unilever Limited which was a 50:50 joint venture of Lakme and HUL was formed in 1995. Finally, in 1998… Read More >>Share/Bookmark
Filed in: Marketing
Closeup

Closeup

Posted by Angshu on January 8, 2010 · 0 Comment

This toothpaste brand was launched in India in 1975. It primarily targets the youth segment. To promote the youthful image it was the first brand in India to launch the gel toothpaste and is credited to be the creator of that segment. With the re-launch in 2004 Closeup promises to provide the benefit of ‘fresher breath and stronger, whiter teeth’. In tune with the target segment of youth – Closeup [...]
Filed in: Marketing
Pepsodent

Pepsodent

Posted by Angshu on January 7, 2010 · 0 Comment

Launched in 1993 this brand is for ‘Aspiring’ as well as ‘Striving’ i.e. for both mid and mass segments. The brand stands for non-stop protection from germs even after hours of brushing. Two important marketing tactics by the brand to gain more customer confidence was to offer all its consumers the Germ Indicator in February-May 2002 and Dental Insurance in October the same year. A very popular [...]
Filed in: Marketing
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