Indian advertising at its best

This awesome ad is an example of Indian advertising at its best. The theme of the ad is the death of the husband of a woman. In India a mark on forehead is a sign of a married woman. In the ad as the woman used permanent marker to make the mark on forehead, her husband came back alive even after death… Continue reading

Washroom Advertising – alone in the loo? :P


It is all about grabbing attention when it comes to marketing and who would not want “ALONE TIME” with the consumer. Marketer would feel elated if he could convey his ads/promotional campaigns when the consumer can’t drive past or change the channel.

The evolution is interesting to study –

Companies tried getting their ads outdoors – so it was banners/hoardings in addition to ads on TV, radio & print media

Then it was essential to create curiosity in every ambience – so the concept of ambient marketing took over – be it the dumb bell shaped holder… Continue reading