Tag Archives : HUL

Kwality Wall’s

Kwality Wall’s

Posted by Angshu on April 13, 2010 · 0 Comment

Kwality Wall’s is a leading ice-cream brand. Kwality group started manufacturing ice-cream in Indian long back in 1956. Kwality Group joined hand with HUL to introduce Kwality Wall’s in 1995. This brand of ice-cream offers different varieties for different consumer segments. The Kwality Wall’s range include: Cornetto, Feast, Viennetta, and a range of Sundaes. Of late the brand is [...]
Filed in: Marketing
Knorr

Knorr

Posted by Angshu on April 13, 2010 · 0 Comment

Knorr is Unilever’s largest brand worldwide. The key theme of the brand is: ‘chefmanship and recipe expertise’ and its intended positioning is: ‘innovation and partnering with the consumer in the creation of great dishes’. In India the Knorr was launched by HUL very recently and hence has very limited presence. Tough internationally the Knorr brand offers a wide varieties of food products [...]
Filed in: Marketing
Annapurna

Annapurna

Posted by Angshu on April 13, 2010 · 0 Comment

Annapurna brand by HUL was launched in 1997. Two main products offered under the brand are: salt and atta (wheat flour). The target segment of the brand is Indian family and hence the ads shows Indian house-wife who is still is in the charge of the kitchen. The products under the brand mainly focus mainly on functional attributes: Annapurna salt stress on its Iodine content and Annapurna Atta stresses [...]
Filed in: Marketing
Kissan – a HUL food brand

Kissan – a HUL food brand

Posted by Angshu on April 11, 2010 · 0 Comment

Kissan is a food brand that was acquired by HUL in 1994 from the UB Group. Following products are offered under this brand: ketchup, other sauces, jams, squashes and ready-to-drink products. The main target segment for the brand is the growing kids and the positioning is: ‘deliciously wholesome products for kids to grow up’. Consequently, most Kissan ads show kids eating foods only when Kissan [...]
Filed in: Marketing
Lipton – drink tea to keep fit

Lipton – drink tea to keep fit

Posted by Angshu on March 5, 2010 · 0 Comment

Lipton is Unilever’s global tea brand. This is also the leading tea brand in the world. Lipton mainly offers three varieties: tea bags, packet tea and Ice Tea. Offered in both hot and cold format this brand is targeted to ‘Aspiring’ segment and mainly to the youth. The intended current positioning of the brand is ‘tea for out-of-home consumption’. So, the brand is available in forms like: [...]
Filed in: Marketing, Strategy, Videos
Freedom equal to no free lunch, water and air?

Freedom equal to no free lunch, water and air?

Posted by Angshu on March 2, 2010 · 0 Comment

Water is a must for living. But even a decade back none really bothered much about it. India being a land of rivers water was never scarce. But as they say resources are always constrained. And, here comes a time when you need to pay for a basic entity of living called ‘water’. In last few years we have seen hordes of companies jumping the bandwagon of water business. Bottled water has [...]
Filed in: Featured, Marketing, Strategy, Videos
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