I’m writing again after a long time. Really sorry for the long break! But all this time I was busy making TNMG a more valuable offering for all of you. Time is precious so without any more elaboration let’s come to the point.

Yesterday, Manoj – a very good friend of mine came to me at around 3 AM in night (or should I say early morning ). Now,  in a busy B-School none has time for any crap at such a time and that means it was something serious. And it was! To give a background to the uninitiated – it is the much anticipated placement season in Indian B-Schools. And, this is the time for which budding managers wait for 2 years – placement – one single panacea for all (or is it?).

Anyway, coming back to the core topic – Manoj had some doubts which I think many other people might have – about basics of Marketing. And in last few days some more people pinged me for similar stuff. Now, I suddenly remember that I had written a small document about the basic concepts in Marketing and I think it might be very useful for the ongoing placement season. So, here you go…

Feel free to download and share. And in case you have any doubts in any aspects of Marketing get back to me at ghosh.angshuman.fpm@gmail.com. I would be really happy to help you. All the best!

Related posts:

1. Marketing Segmentation, Targeting, and Positioning

No. 1: Coca-Cola Up 3% to $68.73 billion · A 123 year young brand · No.1 producer of sparkling beverages in volume and dollar terms · More than 700 product launches in 2008 · Truly GLOBAL brand – present in 200 countries · Giving “Open Happiness” in the tough times
No. 2: IBM Up 2% to $60.21 billion · Big Blue – another truly global brand – present in 170 countries · Successfully shifting from hardware provider to a s/w and services brand
No. 3: Microsoft Down 4% to $56.65 billion · First YoY decline in its public history · Maturing market – facing stiff competition · Internet Explorer lost 10% market share to Mozilla Firefox · Biggest launch last year – Bing (Google it if u don’t know!)
No. 4: GE Down 10% to $47.78 billion · Lost leadership position in medical technology last year · Slip in technology leadership and financial services business as well · ‘Ecomagination’ – going green or red?
No. 5: Nokia Down 3% to $34.87 billion · Growing in developing markets · Targeting younger audience with trendier design and low cost · Tie up with AT&T; in US · iPhone and BlackBerry – can N97 combat them?
No. 6: McDonald’s Up 4% to $32.28 billion · “I’m Lovin’ It” = 6 mn more customers · Expansion to new markets with low price strategy · Big Challenge 4 Big Mac – higher food costs (higher beef and cheese costs in US)
No. 7: Google Up 25 percent to $31.98 billion (It’s recession time!) · Continuous innovation – actually! · Google Crome – two times faster than competitors · September 2008 – launch of Android phone software · Allegation – very large, diversified, and very profitable company
No. 8: Toyota Down 8% to $31.33 billion · 2008 – First loss in 70 years · Net revenue down 21%, sales dip 15% · Fuel prices down = Prius (‘Hybrid Synergy Drive’) down · Going RED but by 2011 it expects to have 100 ‘green’ dealerships!
No. 9: Intel Down 2% to $30.64 billion · Trying to capture fast-growing mobile computing market · Atom doing well with Notebooks (issues – cost and power consumption) · World’s No.1 chipmaker ties up with world’s No. 1 handset maker - ‘Intel Inside’ + ‘Connecting People’ =?
No. 10: Disney Down 3% to $28.45 billion · Recession -> Tighter ad budgets -> Disney Dooms · New formats – video games, new resorts, and interactive websites · Is the magic over? Wait 4 Toy Story 3…

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1. HUL – Introduction
2. ITC Brands in Hotel and Apparel Category
3. Closeup
4. Brands of India: Introduction and ITC
5. How to do Competitive Advertising?
6. HUL Fact File and Brands