Tag Archives : FMCG

Me and Meri Woh!

Me and Meri Woh!

Posted by Angshu on July 7, 2010 · 0 Comment

Launched in 1983 Maggi is the creator of instant noodle category in India. As per Maggi ads it was targeted to children but in real life it has been loved and cherished by college going and hostel living teenagers as well. Maggi was positioned as ‘2-minute noodle’. Please find below a Maggi ad from mid-1980s which shows a young girl asking her mother for quick food: ‘Mummy, I’m hungry’ – [...]
Filed in: Featured, Marketing
NESTLÉ Fresh ‘n’ Natural

NESTLÉ Fresh ‘n’ Natural

Posted by Angshu on June 2, 2010 · 0 Comment

Under this brand three product varieties are offered – Dahi, Slim Dahi and Raita. The brand again just like Nesvita provides the benefit of help improve digestion. The target segment is urban health conscious people. The positioning is little different in the sense it focuses on its high calcium content and rich & creamy taste. The ads feature the same theme and end with the tagline ‘Yeh [...]
Filed in: Marketing
NESTLÉ NESVITA – FEEL BETTER EVERYDAY

NESTLÉ NESVITA – FEEL BETTER EVERYDAY

Posted by Angshu on June 2, 2010 · 0 Comment

Under the brand NESVITA NESTLÉ has three sub-brands which are – PRO-HEART MILK, Dahi and Fruit Yoghurt. Mission of this brand is ‘Every Day, Healthy Day!’. Launched very recently in mid-2008, NESTLÉ NESVITA PRO-HEART is India’s first packaged milk with Omega 3 fatty acid. This sub-brand offered in metros and targets urban health conscious people especially those who want to avoid problem [...]
Filed in: Marketing
Lifebuoy – Making a billion Indians feel safe and secure

Lifebuoy – Making a billion Indians feel safe and secure

Posted by Angshu on January 19, 2010 · 0 Comment

This is another HUL soap brand for the ‘Striving’ or mass segment. This more than 100 years old brand is used by more than 500 million people across India. It is also world’s largest selling soap brand. Consequently HUL has the following vision for the brand: ‘Making a billion Indians feel safe and secure by meeting all their health and hygiene needs’. Other than the main sub-brand Lifebuoy [...]
Filed in: Marketing
Brooke Bond – Liquor of Love to Cheers Your Senses

Brooke Bond – Liquor of Love to Cheers Your Senses

Posted by Angshu on January 13, 2010 · 0 Comment

Brooke Bond brand was launched in India long back in 1903. This leading tea brand of India touches lives of more than 500 million consumers. The four sub-brands of Brooke Bond are… Read More >>Share/Bookmark
Filed in: Marketing
Happiness Begins with it!

Happiness Begins with it!

Posted by Angshu on January 13, 2010 · 0 Comment

Brooke Bond Bru is another sub-brand under the Brooke Bond brand name. Launched in 1969, this is the coffee brand from the HUL. Bru in different varieties is targeted to… Read More >>Share/Bookmark
Filed in: Marketing
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