Dove is not a soap!

Dove is the HUL soap brand for the ‘Affluent’ or the premium segment. Though internationally it was launched in 1957 – it was available in India for the first time in 1995. Dove stresses on the point that: ‘beauty is not simply about how you look, it is about how you feel’. Technically Dove is pH neutral whereas other soaps are alkaline and hence Dove is mild on skin. From the beginning of its journey Dove was positioned as ‘not just a common soap but one with high content of moisturizing cream’. Consequently, the theme of Dove soap ads still… Continue reading