Closeup

This toothpaste brand was launched in India in 1975. It primarily targets the youth segment. To promote the youthful image it was the first brand in India to launch the gel toothpaste and is credited to be the creator of that segment. With the re-launch in 2004 Closeup promises to provide the benefit of ‘fresher breath and stronger, whiter teeth’. In tune with the target segment of youth – Closeup is offered in attractive colors & packaging and its ads shows young guys and girls impressing each other with their new found Closeup confidence. Earlier Closeup ads used to focus… Continue reading