Tag Archives : Branding

What is the taste that gets you started?

What is the taste that gets you started?

Posted by Angshu on June 6, 2010 · 0 Comment

NESCAFÉ is the world-wide popular coffee brand from Nestlé. The official website of the brand is: www.nescafe.com. In India, there are four sub-brands under NESCAFÉ: NESCAFÉ CLASSIC NESCAFÉ SUNRISE Premium NESCAFÉ SUNRISE Special NESCAFÉ CAPPUCCINO NESCAFÉ CLASSIC is targeted to urban youth and positioned as ‘100% Pure Instant Coffee’. The ads shows youths enjoying the NESCAFÉ CLASSIC [...]
Filed in: Featured, Marketing, Videos
Doodh Badla, Mood Badla

Doodh Badla, Mood Badla

Posted by Angshu on June 5, 2010 · 0 Comment

Nestlé Milkmaid is a globally known and a billion dollar brand from Nestlé. This ‘Partly Skimmed Sweetened Condensed Milk’ is available in India ever since the company first started importing products in India long back in 1910s. The product is mainly to be used as an ingredient for desserts. The target segment for the brand is Indian home maker who prepares food and desserts at home. Now that [...]
Filed in: Marketing
NESTLÉ Fresh ‘n’ Natural

NESTLÉ Fresh ‘n’ Natural

Posted by Angshu on June 2, 2010 · 0 Comment

Under this brand three product varieties are offered – Dahi, Slim Dahi and Raita. The brand again just like Nesvita provides the benefit of help improve digestion. The target segment is urban health conscious people. The positioning is little different in the sense it focuses on its high calcium content and rich & creamy taste. The ads feature the same theme and end with the tagline ‘Yeh [...]
Filed in: Marketing
NESTLÉ NESVITA – FEEL BETTER EVERYDAY

NESTLÉ NESVITA – FEEL BETTER EVERYDAY

Posted by Angshu on June 2, 2010 · 0 Comment

Under the brand NESVITA NESTLÉ has three sub-brands which are – PRO-HEART MILK, Dahi and Fruit Yoghurt. Mission of this brand is ‘Every Day, Healthy Day!’. Launched very recently in mid-2008, NESTLÉ NESVITA PRO-HEART is India’s first packaged milk with Omega 3 fatty acid. This sub-brand offered in metros and targets urban health conscious people especially those who want to avoid problem [...]
Filed in: Marketing
Chai Mazedaar Har Baar but how?

Chai Mazedaar Har Baar but how?

Posted by Angshu on May 12, 2010 · 0 Comment

NESTLÉ EVERYDAY is a key Nestlé brand in the milk product category. There are three sub-brands under this brand – NESTLÉ EVERYDAY Dairy Whitener, NESTLÉ EVERYDAY Slim and NESTLÉ EVERYDAY Ghee. Launched in 1986 ‘NESTLÉ EVERYDAY Dairy Whitener’ is credited to be the creator of Dairy Whitener segment in India. This is a mass market product and positioned as a replacement for milk to be [...]
Filed in: Marketing
Lipton – drink tea to keep fit

Lipton – drink tea to keep fit

Posted by Angshu on March 5, 2010 · 0 Comment

Lipton is Unilever’s global tea brand. This is also the leading tea brand in the world. Lipton mainly offers three varieties: tea bags, packet tea and Ice Tea. Offered in both hot and cold format this brand is targeted to ‘Aspiring’ segment and mainly to the youth. The intended current positioning of the brand is ‘tea for out-of-home consumption’. So, the brand is available in forms like: [...]
Filed in: Marketing, Strategy, Videos
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