Marketing Concepts in Two Minutes

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A hilarious video that explains all important marketing concepts in just two minutes.

Please find below the hilarious script in text form.

1. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! – Thats Direct Marketing

2. Youre at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: Hes very rich. Marry him. – Thats Advertising

3. You see a gorgeous girl at a… Continue reading

Keep fit, Look good

NESTLÉ Milk is the packaged milk from NESTLÉ and offered in two varieties – normal and slim. The normal version is targeted to urban population and available in all metros. It is positioned around the theme of health and has the tagline ‘Purity is a guarantee for health’. NESTLÉ Slim Milk – the healthier and low fat version – is targeted to urban health conscious consumer. Consequently the ads shows urban people who want a slim trim body and look good – the solution offered to them is Nestlé slim milk and dahi. The tagline… Continue reading

Chai Mazedaar Har Baar but how?

NESTLÉ EVERYDAY is a key Nestlé brand in the milk product category. There are three sub-brands under this brand – NESTLÉ EVERYDAY Dairy Whitener, NESTLÉ EVERYDAY Slim and NESTLÉ EVERYDAY Ghee.

Launched in 1986 ‘NESTLÉ EVERYDAY Dairy Whitener’ is credited to be the creator of Dairy Whitener segment in India. This is a mass market product and positioned as a replacement for milk to be used in tea. The company website says: it is a creamy Dairy Whitener which is specially made to add a rich, smooth taste to your tea – every time, every day. And… Continue reading

Kwality Wall’s

Kwality Wall’s is a leading ice-cream brand. Kwality group started manufacturing ice-cream in Indian long back in 1956. Kwality Group joined hand with HUL to introduce Kwality Wall’s in 1995. This brand of ice-cream offers different varieties for different consumer segments. The Kwality Wall’s range include: Cornetto, Feast, Viennetta, and a range of Sundaes.

Of late the brand is targeting mainly the youth and using teen idol Amrita Rao and leading Pakistani band Jaal’s lead singer in its ads to attract the youth. Kwality Wall’s brands intended positioning is ‘The Pleasure Food’ and most ads use… Continue reading

Knorr

Knorr is Unilever’s largest brand worldwide. The key theme of the brand is: ‘chefmanship and recipe expertise’ and its intended positioning is: ‘innovation and partnering with the consumer in the creation of great dishes’. In India the Knorr was launched by HUL very recently and hence has very limited presence. Tough internationally the Knorr brand offers a wide varieties of food products like: soups, bouillons, cubitos, meal kits and pastas; in India it is present only in soup category and is the market leader in the category with around 70% market share. The brand is still to be… Continue reading

Annapurna

Annapurna brand by HUL was launched in 1997. Two main products offered under the brand are: salt and atta (wheat flour). The target segment of the brand is Indian family and hence the ads shows Indian house-wife who is still is in the charge of the kitchen. The products under the brand mainly focus mainly on functional attributes: Annapurna salt stress on its Iodine content and Annapurna Atta stresses on its extra Iron and Vitamins and resulting benefits. A famous tagline of Annapurna atta was: ‘Extra jo kissi bhi aur atte mein nahi’. To use the recall and reputation of… Continue reading