HUL Segmentation As per values and lifestyle segmentation, HUL divides the consumers into three segments: Striving, Aspiring and Affluent. The target segments of HUL’s key brands as per this segmentation method are shown in the figure below (Source: HUL Company Presentation). LUX This famous soap brand was launched in India in 1929. Lux is available in different colors and fragrances and recently [...]