Heard about competition? Obviously you have. And, advertisement? What a silly question to ask! Of course, you did. So, may be now it’s time to learn a little bit about ‘competitive advertising’. This is how a dictionary describes the term: “a commonly used type of advertising that communicates the unique benefits of a product, differentiating it from the competition”. So, it’s basically way of communicating how your product is superior from competition. In management jargons: “positioning your product based on the USP or competitive advantage”. Most competitive advertising shows more than one (has to be!) competing products with feature-wise comparison… Continue reading
We were running the series on Indian brands named ‘Brands of India’. But suddenly this departure! It is definitely justified if it raises some questions in your mind. But hey, don’t worry! ‘Brands of India’ will continue after a refreshing break!
The New Course
Now, coming to this out of course article –