HUL Segmentation and Lux

HUL Segmentation

As per values and lifestyle segmentation, HUL divides the consumers into three segments: Striving, Aspiring and Affluent. The target segments of HUL’s key brands as per this segmentation method are shown in the figure below (Source: HUL Company Presentation).



This famous soap brand was launched in India in 1929. Lux is available in different colors and fragrances and recently body wash and two fruit extract soaps have also been launched under the same brand. Lux range provides benefits like firming, fairness and moisturizing and… Continue reading