Brooke Bond brand was launched in India long back in 1903. This leading tea brand of India touches lives of more than 500 million consumers. The four sub-brands of Brooke Bond are… Continue reading
Launched in 1993 this brand is for ‘Aspiring’ as well as ‘Striving’ i.e. for both mid and mass segments. The brand stands for non-stop protection from germs even after hours of brushing. Two important marketing tactics by the brand to gain more customer confidence was to offer all its consumers the Germ Indicator in February-May 2002 and Dental Insurance in October the same year.
A very popular and effective series of Pepsodent ads show a child eating out without fear of being scolded by mother as he brushes regularly with Pepsodent where as there is the other child who… Continue reading
These indicate the targeting of the brand to be children as well which goes rightly with its mild image. But contrasted to this in India the targeting of the soap was and is mainly limited to women especially middle aged mothers. Consequently in earlier Pears ads soft smooth skin of mother and her child were shown to get the message to… Continue reading
It is the HUL laundry brand for the ‘Aspiring’ or mid-segment. It was launched in India in 1969. This range provides the benefit of ‘dazzling white cloth’ and ‘at affordable price’. This theme has been propagated through ADs showing self-confident people wearing spotless clean clothes. Recently Rin was also engaged in event sponsorship in the form of sponsoring Kid Reality Show ‘Rin Mera Star Super Star’ in Star Plus.
Following ads of Rin shows that the ‘Whiteness’ remains its key focus:
Like some… Continue reading
Here you go for the 2nd installment of amazing 3D billboard ads…
To convince us Formula toothpaste ‘builds strong teeth’, the bottom corner of the poster was removed and fake ties stuck on the back to add to the illusion
The American Bloom supermarket used 3D cakes to advertise its Bloomberry muffins. Then the sign was swapped for one where a jumbo muffin had crushed the hire car below… Continue reading
This awesome ad is an example of Indian advertising at its best. The theme of the ad is the death of the husband of a woman. In India a mark on forehead is a sign of a married woman. In the ad as the woman used permanent marker to make the mark on forehead, her husband came back alive even after death… Continue reading