What is the taste that gets you started?

NESCAFÉ is the world-wide popular coffee brand from Nestlé. The official website of the brand is: www.nescafe.com.

In India, there are four sub-brands under NESCAFÉ:

  1. NESCAFÉ CLASSIC
  2. NESCAFÉ SUNRISE Premium
  3. NESCAFÉ SUNRISE Special
  4. NESCAFÉ CAPPUCCINO

NESCAFÉ CLASSIC is targeted to urban youth and positioned as ‘100% Pure Instant Coffee’. The ads shows youths enjoying the NESCAFÉ CLASSIC experience and ends with the tagline ‘Coffee at its best’.

NESCAFÉ SUNRISE Premium is the granulated instant coffee. The target segment for the sub-brand is premium urban consumer. So, the ad shows an urban couple… Continue reading