It is the HUL laundry brand for the ‘Aspiring’ or mid-segment. It was launched in India in 1969. This range provides the benefit of ‘dazzling white cloth’ and ‘at affordable price’. This theme has been propagated through ADs showing self-confident people wearing spotless clean clothes. Recently Rin was also engaged in event sponsorship in the form of sponsoring Kid Reality Show ‘Rin Mera Star Super Star’ in Star Plus.
Following ads of Rin shows that the ‘Whiteness’ remains its key focus:
Like some other HUL brands to gain consumers confidence RIN also launched a whiteness scale. The catchy tag line of ‘Bijli giri!’or lightning strikes (and a similar sign in the RIN logo) perfectly fits the bill with the positioning of the brand.