Launched in 1993 this brand is for ‘Aspiring’ as well as ‘Striving’ i.e. for both mid and mass segments. The brand stands for non-stop protection from germs even after hours of brushing. Two important marketing tactics by the brand to gain more customer confidence was to offer all its consumers the Germ Indicator in February-May 2002 and Dental Insurance in October the same year.
A very popular and effective series of Pepsodent ads show a child eating out without fear of being scolded by mother as he brushes regularly with Pepsodent where as there is the other child who does not use Pepsodent and hence is afraid of being scolded by his mother for eating out.
Pepsodent has also promoted awareness about dental health by promoting brushing regularly and then with ‘Pepsodent 2 in 1’ ads promoting brushing twice daily: these are win-win solution in the sense that on one hand it promotes dental health and on the other hand more brushing with Pepsodent means more sales for the brand. Pepsodent also offers a range of tooth brushes. Official website for the brand is: www.pepsodentindia.com.