TNMG: The Next Marketing Guru

Disclaimer – One reader has problem with my work more often than not . He ALWAYS says – “So what’s new?” So, I would like to tell him and others, my writings are not innovative. I do not sit under an apple tree and discover gravity. Marketing is something even a new born practices – he knows how to promote himself – how to attract clients. It is INNATE and [...]

Here is our 3rd and last (for the time being) installment of amazing 3D billboard ads… There’s nothing subtle about this in-your-face American advert for diarrhoea treatment Imodium, with its huge empty toilet roll attached to the billboard A green tidal wave was created to promote Nationwide Insurance in Texas. The company had to hire the wall, the car park and the three vehicles before [...]

Advertisers will go any extent to squeeze out our hard earned cash. We saw some awesome 2D print ads in our post “Must See – Eight Awesome Ads” and let’s turn our attention to 3D. These 3d billboard advertisements is all about adding the extra dimension to the ads to get the extra penny out of your pocket. Some of these are bold, some are brash and even some can break cars but one [...]

Launched in 1983 Maggi is the creator of instant noodle category in India. As per Maggi ads it was targeted to children but in real life it has been loved and cherished by college going and hostel living teenagers as well. Maggi was positioned as ‘2-minute noodle’. Please find below a Maggi ad from mid-1980s which shows a young girl asking her mother for quick food: ‘Mummy, I’m hungry’ – [...]

NESCAFÉ is the world-wide popular coffee brand from Nestlé. The official website of the brand is: www.nescafe.com. In India, there are four sub-brands under NESCAFÉ: NESCAFÉ CLASSIC NESCAFÉ SUNRISE Premium NESCAFÉ SUNRISE Special NESCAFÉ CAPPUCCINO NESCAFÉ CLASSIC is targeted to urban youth and positioned as ‘100% Pure Instant Coffee’. The ads shows youths enjoying the NESCAFÉ CLASSIC [...]

Nestlé Milkmaid is a globally known and a billion dollar brand from Nestlé. This ‘Partly Skimmed Sweetened Condensed Milk’ is available in India ever since the company first started importing products in India long back in 1910s. The product is mainly to be used as an ingredient for desserts. The target segment for the brand is Indian home maker who prepares food and desserts at home. Now that [...]