TNMG: The Next Marketing Guru

This soap is targeted at the women especially young women. The positioning of the brand is around the basic theme of ‘Freshness’. Liril was the courageous brand that first brought ‘sex appeal’ in the Indian advertisement arena. The vintage Liril ad shows semi-clad girls bathing in a water-fall and singing the famous jingle: ‘La lara la la…’. In early 2000s Liril launched different [...]

HUL Fact File Founded 1933 Vision “To earn the love and respect of India, by making real difference to every Indian.” Mission “Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.” Gross Turnover (2007-08) Rs. 14938 Crore Profit After Tax (2007-08) Rs. [...]

Hope you enjoyed our selected ad for today. Please leave your comments below. Thanks

Hope you enjoyed our selected ad for today. Please leave your comments below. Thanks

Essenza Di Wills This is the ‘Super Premium’ personal care brand from ITC. It is the range of ‘prestige fine fragrances’ and was launched in mid 2005. The signature range Inzio has distinct ranges for men (Inizio Homme) and women (Inizio Femme) and provides a ‘comprehensive grooming regime’. The Aqua range for men is a symbol of ‘essence of stylish and confident man’. The latest addition [...]

ITC Welcome group This brand is in the hotel segment. The journey of ITC in the hotel business started with the acquisition of a hotel in Chennai in the year 1975. ITC hotel is a premium offering and hence targets rich urban people and within than mainly executive class. Currently ITC has more than 6000 rooms across different locations in India under 4 brands. As per an ITC presentation following is [...]