Indian advertising at its best

This awesome ad is an example of Indian advertising at its best. The theme of the ad is the death of the husband of a woman. In India a mark on forehead is a sign of a married woman. In the ad as the woman used permanent marker to make the mark on forehead, her husband came back alive even after death… Continue reading

Clinic is Clear

Clinic is the popular shampoo brand from HUL for primarily the men. The key positioning of the brand revolves around the theme of anti-dandruff. Clinic has two main sub-brands under it:

Clinic Plus: Launched in 1987, it is for the ‘Striving’ or mass-segment. It promises to offer five-fold benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient. Normal Indian family being the target segment ads of this brand shows people in common day situations having great hair by using the brand. To change the typical Indian mindset… Continue reading

Wheel – freedom from hard work

Wheel is the HUL detergent brand for the ‘Striving’ segment. It was launched in 1987 to cater to the mass market. Whether Wheel was the result of a reactive strategy from HUL to combat the onslaught of Nirma is a debatable issue. Over the years Wheel has becomes India’s most widely used detergent.

Wheel provides the benefit of ‘heavy-duty laundry’. The color of the brand is greenish yellow and its logo has a sliced lime – both symbolizes the heavy-duty cleaning benefit of the brand.

Wheel was… Continue reading

Rexona – flawless skin or 24 hours protection?

Launched in 1947, this soap is also for the family and positioned as ‘natural skin care soap to give silky, glowing skin’. The positioning of the brand has not changed over the years. Leftside ad of Rexona soap (‘TNMG’ Print Ad of the day) is from 1980s. So, there is not much difference in current positioning of Hamam and Rexona soaps.
That the Rexona soap contains the goodness of coconut is promoted in its ads and from 2005 the re-launched re-packaged modern avatar of Rexona also contains cucumber. ‘For clear, flawless skin’ is the brand proposition of Rexona soap.