TNMG: The Next Marketing Guru

It is the HUL laundry brand for the ‘Aspiring’ or mid-segment. It was launched in India in 1969. This range provides the benefit of ‘dazzling white cloth’ and ‘at affordable price’. This theme has been propagated through ADs showing self-confident people wearing spotless clean clothes. Recently Rin was also engaged in event sponsorship in the form of sponsoring Kid Reality Show ‘Rin Mera [...]

Dear friends, hope all of you are doing well. Was not getting time to write anything for long. So thought something is better than nothing and hence this post. But yes, will keep it short (time again is a scarce resource!). Till I get time to write a long boring post for you all – enjoy these awesome ads. And yes, don’t forget to tell us which one you liked the most. So, enjoy…

Here you go for the 2nd installment of amazing 3D billboard ads… To convince us Formula toothpaste ‘builds strong teeth’, the bottom corner of the poster was removed and fake ties stuck on the back to add to the illusion The American Bloom supermarket used 3D cakes to advertise its Bloomberry muffins. Then the sign was swapped for one where a jumbo muffin had crushed the hire car [...]

This is the first in the two video series. This video explains some fundamental Marketing Terms & Concepts.

This awesome ad is an example of Indian advertising at its best. The theme of the ad is the death of the husband of a woman. In India a mark on forehead is a sign of a married woman. In the ad as the woman used permanent marker to make the mark on forehead, her husband came back alive even after death.

Brooke Bond Bru is another sub-brand under the Brooke Bond brand name. Launched in 1969, this is the coffee brand from the HUL. Bru in different varieties is targeted to all segments of consumers. Bru is credited to be the creator of ‘Instant Coffee’ segment in India. Other variants of Bru are: Bru Roast & Ground and Bru Malabar Roast & Ground. Bru ads use the emotional appeal of ‘Happiness’ [...]