NESTLÉ NESVITA – FEEL BETTER EVERYDAY

NESTLÉ NESVITA – FEEL BETTER EVERYDAY

Posted by Angshu on June 2, 2010 · 0 Comment

Under the brand NESVITA NESTLÉ has three sub-brands which are – PRO-HEART MILK, Dahi and Fruit Yoghurt. Mission of this brand is ‘Every Day, Healthy Day!’. Launched very recently in mid-2008, NESTLÉ NESVITA PRO-HEART is India’s first packaged milk with Omega 3 fatty acid. This sub-brand offered in metros and targets urban health conscious people especially those who want to avoid problem [...]
Filed in: Marketing
Keep fit, Look good

Keep fit, Look good

Posted by Angshu on May 15, 2010 · 0 Comment

NESTLÉ Milk is the packaged milk from NESTLÉ and offered in two varieties – normal and slim. The normal version is targeted to urban population and available in all metros. It is positioned around the theme of health and has the tagline ‘Purity is a guarantee for health’. NESTLÉ Slim Milk – the healthier and low fat version – is targeted to urban health conscious consumer. Consequently [...]
Filed in: Marketing
Chai Mazedaar Har Baar but how?

Chai Mazedaar Har Baar but how?

Posted by Angshu on May 12, 2010 · 0 Comment

NESTLÉ EVERYDAY is a key Nestlé brand in the milk product category. There are three sub-brands under this brand – NESTLÉ EVERYDAY Dairy Whitener, NESTLÉ EVERYDAY Slim and NESTLÉ EVERYDAY Ghee. Launched in 1986 ‘NESTLÉ EVERYDAY Dairy Whitener’ is credited to be the creator of Dairy Whitener segment in India. This is a mass market product and positioned as a replacement for milk to be [...]
Filed in: Marketing
Nestlé India

Nestlé India

Posted by Angshu on April 18, 2010 · 1 Comment

Nestlé India Introduction Nestlé India is a subsidiary of Nestlé S.A., headquartered at Vevey, Switzerland. Globally, Nestlé (website: www.nestle.com) is a leading nutrition, health and wellness company. The original parent company was founded in 1905 as a result of a merger of two companies namely – ‘Anglo-Swiss Milk Company’ for milk products and the ‘Farine Lactée Henri Nestlé Company’. [...]
Filed in: General, Marketing, Strategy
Marketing the INVISIBLE

Marketing the INVISIBLE

Posted by saradha on April 15, 2010 · 3 Comments

I saw an ad for a cooling tower on the first page of a newspaper – “It says every time you feel cold inside a 5 star hotel – always remember that we are behind it.” Ever seen tire ads on TV? Remember the illustrious “Intel inside” campaign? As a retail customer – do you or I go about buying chips for PCs or tires or for that matter cooling towers? Then what are these ads doing – Why [...]
Filed in: Marketing
Kwality Wall’s

Kwality Wall’s

Posted by Angshu on April 13, 2010 · 0 Comment

Kwality Wall’s is a leading ice-cream brand. Kwality group started manufacturing ice-cream in Indian long back in 1956. Kwality Group joined hand with HUL to introduce Kwality Wall’s in 1995. This brand of ice-cream offers different varieties for different consumer segments. The Kwality Wall’s range include: Cornetto, Feast, Viennetta, and a range of Sundaes. Of late the brand is [...]
Filed in: Marketing
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