Me and Meri Woh!

Me and Meri Woh!

Posted by Angshu on July 7, 2010 · 0 Comment

Launched in 1983 Maggi is the creator of instant noodle category in India. As per Maggi ads it was targeted to children but in real life it has been loved and cherished by college going and hostel living teenagers as well. Maggi was positioned as ‘2-minute noodle’. Please find below a Maggi ad from mid-1980s which shows a young girl asking her mother for quick food: ‘Mummy, I’m hungry’ – [...]
Filed in: Featured, Marketing
Maverick – A book every OB and HR practioner should read !

Maverick – A book every OB and HR practioner should read !

Posted by Santosh on June 9, 2010 · 1 Comment

Sometimes you come across a book ,that has profound impact on the way you think &  will practice. Maverick – By Ricardo Semler is such great piece of work. After reading the book , (in fact many times ) , I realized why Gautam Ghosh referred it as a Holy Grail of HR !. Book is about work , workplace and how to change it for better . Author Ricardo Semler demonstrates how to make good money [...]
Filed in: General, HR & OB
What is the taste that gets you started?

What is the taste that gets you started?

Posted by Angshu on June 6, 2010 · 0 Comment

NESCAFÉ is the world-wide popular coffee brand from Nestlé. The official website of the brand is: www.nescafe.com. In India, there are four sub-brands under NESCAFÉ: NESCAFÉ CLASSIC NESCAFÉ SUNRISE Premium NESCAFÉ SUNRISE Special NESCAFÉ CAPPUCCINO NESCAFÉ CLASSIC is targeted to urban youth and positioned as ‘100% Pure Instant Coffee’. The ads shows youths enjoying the NESCAFÉ CLASSIC [...]
Filed in: Featured, Marketing, Videos
Doodh Badla, Mood Badla

Doodh Badla, Mood Badla

Posted by Angshu on June 5, 2010 · 0 Comment

Nestlé Milkmaid is a globally known and a billion dollar brand from Nestlé. This ‘Partly Skimmed Sweetened Condensed Milk’ is available in India ever since the company first started importing products in India long back in 1910s. The product is mainly to be used as an ingredient for desserts. The target segment for the brand is Indian home maker who prepares food and desserts at home. Now that [...]
Filed in: Marketing
EU Economic Crisis May Hurt India: Pranab

EU Economic Crisis May Hurt India: Pranab

Posted by Angshu on June 4, 2010 · 0 Comment

India’s economic system might end up being harmed should the sovereign debt crisis which began in Greece get spread around throughout European countries, Finance Minister Pranab Mukherjee stated. “If the whole of Europe is affected by the debt crisis it will be harmful to us,” Mukherjee mentioned today in an interview in Busan, South Korea, where he is participating in a conference involving [...]
Filed in: Economics & Finance
NESTLÉ Fresh ‘n’ Natural

NESTLÉ Fresh ‘n’ Natural

Posted by Angshu on June 2, 2010 · 0 Comment

Under this brand three product varieties are offered – Dahi, Slim Dahi and Raita. The brand again just like Nesvita provides the benefit of help improve digestion. The target segment is urban health conscious people. The positioning is little different in the sense it focuses on its high calcium content and rich & creamy taste. The ads feature the same theme and end with the tagline ‘Yeh [...]
Filed in: Marketing
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