NESTLÉ Milk is the packaged milk from NESTLÉ and offered in two varieties – normal and slim. The normal version is targeted to urban population and available in all metros. It is positioned around the theme of health and has the tagline ‘Purity is a guarantee for health’. NESTLÉ Slim Milk – the healthier and low fat version – is targeted to urban health conscious consumer. Consequently the ads shows urban people who want a slim trim body and look good – the solution offered to them is Nestlé slim milk and dahi. The tagline of the brand is ‘Keep fit, Look good’.
As per Nestle website: “Nestlé has over 135 years of dairy expertise and NESTLÉ Slim Milk ensures high quality and safety. NESTLÉ Slim Milk has a fat content of less than 0.5%. NESTLÉ Slim Milk goes through Ultra Heat Treatment to provide bacteria-free milk to its consumers. The product also goes through stringent quality checks and can be consumed straight from the pack as no boiling is required. The sealed pack of NESTLÉ Slim Milk has a shelf life of 120 days without refrigeration. However, once opened, it must be refrigerated. The packaging is tamper-evident.”