Nestlé India
Introduction
Nestlé India is a subsidiary of Nestlé S.A., headquartered at Vevey, Switzerland. Globally, Nestlé (website: www.nestle.com) is a leading nutrition, health and wellness company. The original parent company was founded in 1905 as a result of a merger of two companies namely – ‘Anglo-Swiss Milk Company’ for milk products and the ‘Farine Lactée Henri Nestlé Company’. The former of the two was established in 1866 by the Page Brothers in Cham, Switzerland and the later was established in 1866 by Henri Nestlé to provide an infant food product. Even during the early 1900s ‘The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited’ used to import products to India but the formal journey of Nestlé India started only in 1959. Today with popular brands like NESCAFÉ, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA under its belt Nestlé is a well known name in India.
Fact File
| Founded | 28th March, 1959 |
| Vision | “To rapidly build Nestlé India as the Respected and Trustworthy leading Food, Nutrition, Health and Wellness Company ensuring long term sustainable and profitable growth” |
| Revenue from operations (2007-08) | Rs. 43,351 million |
| Profit After Tax (2007-08) | Rs. 5,340 million |
| Chairman & Managing Director | Martial G. Rolland |
| Headquarters | Gurgaon, India |
| Website | www.nestle.in |
(Source: Company Website and Presentations)
Brands
Nestlé India has many brands mostly in the food and beverages segment – many of its brands are household names in India. The several brands of Nestlé India can be divided into four categories. Please find below a list of main Nestlé India brands under corresponding categories.
1) Milk Products & Nutrition
- NESTLÉ EVERYDAY
- NESTLÉ Milk
- NESTLÉ NESVITA
- NESTLÉ Fresh ‘n’ Natural
- NESTLÉ CEREVITA
- NESTLÉ MILKMAID
- NESTLÉ NIDO
2) Coffee and Beverages
- NESCAFÉ
- NESTLÉ MILO
- NESTEA
3) Prepared Dishes & Cooking Aids
- MAGGI
4) Chocolates & Confectionery
- NESTLÉ KIT KAT
- NESTLÉ MUNCH
- NESTLÉ MILKYBAR
- NESTLÉ BAR-ONE
- NESTLÉ Milk Chocolate
- POLO
- NESTLÉ Eclairs
Nestlé has two popular brands – Cerelac and Lactogen – in infant food category but advertisement for them is banned in India as per law. An important thing to note is Nestlé follows an umbrella branding strategy where most of its brands have the name ‘Nestlé’ associated with it and the same is true with its sub-brands as well.
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BRANDS=
Milk Products & Nutrition-
NESTLÉ EVERYDAY Dairy Whitener, NESTLÉ EVERYDAY Ghee, NESTLÉ Milk, NESTLÉ Slim Milk, NESTLÉ Dahi, NESTLÉ Slim Dahi, NESTLÉ Bhuna Jeera Raita, NESTLÉ NESVITA Dahi, NESTLÉ Real Fruit Yoghurts, NESTLÉ Creamy Vanilla, NESTLÉ MILKMAID, NESTLÉ NESLAC, NESTLÉ ACTIPLUS, NESTLÉ Start Healthy Stay Healthy.
Beverages-
NESCAFÉ CLASSIC, NESCAFÉ SUNRISE Premium, NESCAFÉ SUNRISE Special, NESCAFÉ CAPPUCCINO, NESTEA ICED TEA WITH GREEN TEA, NESTEA ICED TEA, NESTEA Instant Hot Tea Mixes, NESCAFÉ 3in1
Prepared Dishes & Cooking Aids-
MAGGI 2-MINUTE Noodles, MAGGI Vegetable Atta Noodles, MAGGI CUPPA MANIA, MAGGI Healthy Soups, MAGGI Masala-ae-Magic, MAGGI Sauces, MAGGI Pichkoo, MAGGI Pizza Mazza, MAGGI MAGIC Cubes, MAGGI Vegetable Multigrainz Noodles, MAGGI Bhuna Masala, MAGGI Coconut Milk Powder, MAGGI Pazzta, MAGGI Sanjeevni Cup Soup, MAGGI Imli Pichkoo, MAGGI Noodletz
Chocolates & Confectionery-
NESTLÉ KIT KAT, NESTLÉ MUNCH, NESTLÉ MUNCH POP CHOC, NESTLÉ MILKYBAR, NESTLÉ MILKYBAR CHOO, NESTLÉ BAR-ONE, NESTLÉ Milk Chocolate, POLO, NESTLÉ Eclairs, NESTLÉ MILKYBAR Eclairs, NESTLÉ MILKYBAR Crispy Wafer, POLO – Hole New Fashion, NESTLÉ DARK CHOCOLATE.
this are the only indian brands