Nestlé India

Nestlé India

Introduction

Nestlé India is a subsidiary of Nestlé S.A., headquartered at Vevey, Switzerland. Globally, Nestlé (website: www.nestle.com) is a leading nutrition, health and wellness company. The original parent company was founded in 1905 as a result of a merger of two companies namely – ‘Anglo-Swiss Milk Company’ for milk products and the ‘Farine Lactée Henri Nestlé Company’. The former of the two was established in 1866 by the Page Brothers in Cham, Switzerland and the later was established in 1866 by Henri Nestlé to provide an infant food product. Even during the early 1900s ‘The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited’ used to import products to India but the formal journey of Nestlé India started only in 1959. Today with popular brands like NESCAFÉ, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA under its belt Nestlé is a well known name in India.

Fact File

Founded 28th March, 1959
Vision “To rapidly build Nestlé India as the Respected and Trustworthy leading Food, Nutrition, Health and Wellness Company ensuring long term sustainable and profitable growth”
Revenue from operations (2007-08) Rs. 43,351 million
Profit After Tax (2007-08) Rs. 5,340 million
Chairman & Managing Director Martial G. Rolland
Headquarters Gurgaon, India
Website www.nestle.in

(Source: Company Website and Presentations)

Brands

Nestlé India has many brands mostly in the food and beverages segment – many of its brands are household names in India. The several brands of Nestlé India can be divided into four categories. Please find below a list of main Nestlé India brands under corresponding categories.

1)      Milk Products & Nutrition

  • NESTLÉ EVERYDAY
  • NESTLÉ Milk
  • NESTLÉ NESVITA
  • NESTLÉ Fresh ‘n’ Natural
  • NESTLÉ CEREVITA
  • NESTLÉ MILKMAID
  • NESTLÉ NIDO

2)      Coffee and Beverages

  • NESCAFÉ
  • NESTLÉ MILO
  • NESTEA

3)      Prepared Dishes & Cooking Aids

  • MAGGI

4)      Chocolates & Confectionery

  • NESTLÉ KIT KAT
  • NESTLÉ MUNCH
  • NESTLÉ MILKYBAR
  • NESTLÉ BAR-ONE
  • NESTLÉ Milk Chocolate
  • POLO
  • NESTLÉ Eclairs

Nestlé has two popular brands – Cerelac and Lactogen – in infant food category but advertisement for them is banned in India as per law. An important thing to note is Nestlé follows an umbrella branding strategy where most of its brands have the name ‘Nestlé’ associated with it and the same is true with its sub-brands as well.

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About Dr. Angshu

Dr. Angshu is the founder and owner of TNMG: The Next Marketing Guru. He is a PhD and MBA in Marketing from XLRI Jamshedpur. Currently he is leading large scale marketing, research & analytics projects as part of Strategy & Insights team at Star India, India’s no. 1 Media & Entertainment company. In his last job, he was heading Consumer Insights function for Spice Group. Earlier he has worked for Wipro Technologies and managed IT projects for marketing division of a Fortune 100 company. Dr. Angshu is a Visiting Professor at XLRI and IMT Ghaziabad. He has published multiple research papers on marketing, social media and luxury consumption. Recently he has published a book titled “Influence 2.0: How Social Media WOM Influences You" published by reputed international publishing house Lambert Publishing. Other than work and academics, he is a social media addict, big foodie and amateur pianist. You can contact him by: Gmail | Facebook | LinkedIn

5 thoughts on “Nestlé India

  1. Wow I have read your article and by the way I found you website on Yahoo and I think after I read particularpost on you website especially this one I have my own opinion about what should I comment on the next hang out with my boy friend, maybe today I will tell my friendsabout this one and get debate.

  2. BRANDS=
    Milk Products & Nutrition-
    NESTLÉ EVERYDAY Dairy Whitener, NESTLÉ EVERYDAY Ghee, NESTLÉ Milk, NESTLÉ Slim Milk, NESTLÉ Dahi, NESTLÉ Slim Dahi, NESTLÉ Bhuna Jeera Raita, NESTLÉ NESVITA Dahi, NESTLÉ Real Fruit Yoghurts, NESTLÉ Creamy Vanilla, NESTLÉ MILKMAID, NESTLÉ NESLAC, NESTLÉ ACTIPLUS, NESTLÉ Start Healthy Stay Healthy.

    Beverages-
    NESCAFÉ CLASSIC, NESCAFÉ SUNRISE Premium, NESCAFÉ SUNRISE Special, NESCAFÉ CAPPUCCINO, NESTEA ICED TEA WITH GREEN TEA, NESTEA ICED TEA, NESTEA Instant Hot Tea Mixes, NESCAFÉ 3in1

    Prepared Dishes & Cooking Aids-
    MAGGI 2-MINUTE Noodles, MAGGI Vegetable Atta Noodles, MAGGI CUPPA MANIA, MAGGI Healthy Soups, MAGGI Masala-ae-Magic, MAGGI Sauces, MAGGI Pichkoo, MAGGI Pizza Mazza, MAGGI MAGIC Cubes, MAGGI Vegetable Multigrainz Noodles, MAGGI Bhuna Masala, MAGGI Coconut Milk Powder, MAGGI Pazzta, MAGGI Sanjeevni Cup Soup, MAGGI Imli Pichkoo, MAGGI Noodletz

    Chocolates & Confectionery-
    NESTLÉ KIT KAT, NESTLÉ MUNCH, NESTLÉ MUNCH POP CHOC, NESTLÉ MILKYBAR, NESTLÉ MILKYBAR CHOO, NESTLÉ BAR-ONE, NESTLÉ Milk Chocolate, POLO, NESTLÉ Eclairs, NESTLÉ MILKYBAR Eclairs, NESTLÉ MILKYBAR Crispy Wafer, POLO – Hole New Fashion, NESTLÉ DARK CHOCOLATE.

    this are the only indian brands

  3. You could certainly see your enthusiasm in the article you write.

    The sector hopes for even more passionate writers such as you wwho are not afraid to mention how they
    believe. Alwqys follow your heart.

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