Under this brand three product varieties are offered – Dahi, Slim Dahi and Raita. The brand again just like Nesvita provides the benefit of help improve digestion. The target segment is urban health conscious people.
The positioning is little different in the sense it focuses on its high calcium content and rich & creamy taste. The ads feature the same theme and end with the tagline ‘Yeh dahi hai sahi’.
NESTLÉ Fresh ‘n’ Natural Slim Dahi is the low fat variety and positioned as ‘the tasty, low fat way to a fit and healthy lifestyle’ and has the same tagline as NESTLÉ Slim Milk – ‘Keep fit. Look good’.
NESTLÉ Fresh n Natural Raita – Bhuna Jeera again provides the benefit of improved digestion by using Dahi and Jeera together. It can be used as base for raita. The targeting & positioning of this product variety is again same as that of the NESTLÉ Fresh n Natural Dahi.