NESTLÉ Fresh ‘n’ Natural

Under this brand three product varieties are offered – Dahi, Slim Dahi and Raita. The brand again just like Nesvita provides the benefit of help improve digestion. The target segment is urban health conscious people.

The positioning is little different in the sense it focuses on its high calcium content and rich & creamy taste. The ads feature the same theme and end with the tagline ‘Yeh dahi hai sahi’.

NESTLÉ Fresh ‘n’ Natural Slim Dahi is the low fat variety and positioned as ‘the tasty, low fat way to a fit and healthy lifestyle’ and has the same tagline as NESTLÉ Slim Milk – ‘Keep fit. Look good’.

NESTLÉ Fresh n Natural Raita – Bhuna Jeera again provides the benefit of improved digestion by using Dahi and Jeera together. It can be used as base for raita. The targeting & positioning of this product variety is again same as that of the NESTLÉ Fresh n Natural Dahi.

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About Dr. Angshu

Dr. Angshu is the founder and owner of TNMG: The Next Marketing Guru. He is a PhD and MBA in Marketing from XLRI Jamshedpur. Currently he is leading large scale marketing, research & analytics projects as part of Strategy & Insights team at Star India, India’s no. 1 Media & Entertainment company. In his last job, he was heading Consumer Insights function for Spice Group. Earlier he has worked for Wipro Technologies and managed IT projects for marketing division of a Fortune 100 company. Dr. Angshu is a Visiting Professor at XLRI and IMT Ghaziabad. He has published multiple research papers on marketing, social media and luxury consumption. Recently he has published a book titled “Influence 2.0: How Social Media WOM Influences You" published by reputed international publishing house Lambert Publishing. Other than work and academics, he is a social media addict, big foodie and amateur pianist. You can contact him by: Gmail | Facebook | LinkedIn

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