NESCAFÉ is the world-wide popular coffee brand from Nestlé. The official website of the brand is: www.nescafe.com.
In India, there are four sub-brands under NESCAFÉ:
- NESCAFÉ CLASSIC
- NESCAFÉ SUNRISE Premium
- NESCAFÉ SUNRISE Special
- NESCAFÉ CAPPUCCINO
NESCAFÉ CLASSIC is targeted to urban youth and positioned as ‘100% Pure Instant Coffee’. The ads shows youths enjoying the NESCAFÉ CLASSIC experience and ends with the tagline ‘Coffee at its best’.
NESCAFÉ SUNRISE Premium is the granulated instant coffee. The target segment for the sub-brand is premium urban consumer. So, the ad shows an urban couple enjoying NESCAFÉ SUNRISE Premium and in the background soft music is played – ‘Jeevan mein aapke naya Sunrise’.
NESCAFÉ SUNRISE Special is again a granulated instant coffee brand but targeted at mid-segment and hence has an affordable price tag associated with it.
NESCAFÉ CAPPUCCINO is targeted to premium urban consumers and positioned as ‘a true café style experience at home’. Enjoy one of the most popular TVCs of the brand…