Marketing Segmentation, Targeting, and Positioning

This video explains some of the core marketing concepts. Segmentation, Targeting, and Positioning or STP is at the core of marketing planning process. Below video describes these concepts i.e. Segmentation, Targeting, and Positioning in detail. The video does not contain sound but can be used as good study aid on STP and marketing.

This entry was posted in Marketing Practice, Videos and tagged , , , , , by Dr. Angshu. Bookmark the permalink.

About Dr. Angshu

Dr. Angshu is the founder and owner of TNMG: The Next Marketing Guru. He is a PhD and MBA in Marketing from XLRI Jamshedpur. Currently he is leading large scale marketing, research & analytics projects as part of Strategy & Insights team at Star India, India’s no. 1 Media & Entertainment company. In his last job, he was heading Consumer Insights function for Spice Group. Earlier he has worked for Wipro Technologies and managed IT projects for marketing division of a Fortune 100 company. Dr. Angshu is a Visiting Professor at XLRI and IMT Ghaziabad. He has published multiple research papers on marketing, social media and luxury consumption. Recently he has published a book titled “Influence 2.0: How Social Media WOM Influences You" published by reputed international publishing house Lambert Publishing. Other than work and academics, he is a social media addict, big foodie and amateur pianist. You can contact him by: Gmail | Facebook | LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *