Kwality Wall’s

Kwality Wall’s is a leading ice-cream brand. Kwality group started manufacturing ice-cream in Indian long back in 1956. Kwality Group joined hand with HUL to introduce Kwality Wall’s in 1995. This brand of ice-cream offers different varieties for different consumer segments. The Kwality Wall’s range include: Cornetto, Feast, Viennetta, and a range of Sundaes.

Of late the brand is targeting mainly the youth and using teen idol Amrita Rao and leading Pakistani band Jaal’s lead singer in its ads to attract the youth. Kwality Wall’s brands intended positioning is ‘The Pleasure Food’ and most ads use the emotional appeal of ‘Love’ to get the message to the consumer. The ‘Love’ theme is also evident also in the heart sign in the brand’s logo. The official website of the brand is:

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About Dr. Angshu

Dr. Angshu is the founder and owner of TNMG: The Next Marketing Guru. He is a PhD and MBA in Marketing from XLRI Jamshedpur. Currently he is leading large scale marketing, research & analytics projects as part of Strategy & Insights team at Star India, India’s no. 1 Media & Entertainment company. In his last job, he was heading Consumer Insights function for Spice Group. Earlier he has worked for Wipro Technologies and managed IT projects for marketing division of a Fortune 100 company. Dr. Angshu is a Visiting Professor at XLRI and IMT Ghaziabad. He has published multiple research papers on marketing, social media and luxury consumption. Recently he has published a book titled “Influence 2.0: How Social Media WOM Influences You" published by reputed international publishing house Lambert Publishing. Other than work and academics, he is a social media addict, big foodie and amateur pianist. You can contact him by: Gmail | Facebook | LinkedIn

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