Kwality Wall’s is a leading ice-cream brand. Kwality group started manufacturing ice-cream in Indian long back in 1956. Kwality Group joined hand with HUL to introduce Kwality Wall’s in 1995. This brand of ice-cream offers different varieties for different consumer segments. The Kwality Wall’s range include: Cornetto, Feast, Viennetta, and a range of Sundaes.
Of late the brand is targeting mainly the youth and using teen idol Amrita Rao and leading Pakistani band Jaal’s lead singer in its ads to attract the youth. Kwality Wall’s brands intended positioning is ‘The Pleasure Food’ and most ads use the emotional appeal of ‘Love’ to get the message to the consumer. The ‘Love’ theme is also evident also in the heart sign in the brand’s logo. The official website of the brand is: www.kwalitywalls.in.