ITC Brands in Food Category (Part-2)

Mint-O

Mint-o is a popular mint candy. It was acquired from Candico by ITC in March 2002. ITC describes this brand as ‘youthful cool’. Following is a snap shot of mint-o AD.

In October 2004 ITC extended the brand and launched another product ‘Mint-o Fresh’.
The target segment for Min-o and Mint-o Fresh being the youth – both these brand exudes a ‘bindas’ youthful image.
Candyman

This is another product from ITC in the candy category. But the target segment for this is the children which is very evident in the following AD:
The AD as well as the packaging features children. Candyman was launched in August 2002 and subsequently several different varieties were added to the base product. ITC website says the following about this brand:“The ‘Candyman’ range of confectionery is targeted at ‘fun-filled, naughty kids’ who seek a delightful candy experience through a range of candy types and flavours.”This brand also has an accompanying website www.mycandymanclub.com which is ideally targeted towards the children.
Bingo
It was launched in March 2007 and marks ITC’s entry into the branded snacks segment. It has products in both Potato Chips & Finger Snacks categories. The target segment for this brand seems to be mainly youth and middle aged. In the finger snacks category it has ‘Mad Angles’ and ‘Hatke Jhatke’.
Bingo ADs has always been ‘zara hatke’ differentiating it from competing products. The main idea was to register the new brand cutting through the clutter in the snacks segment and to ensure high brand recall. The advertising agency O&M did a great job in delivering some really funny and effective ads. Most Bingo ads are really tongue-in-cheek and bizarre. ‘Humor’ has been the key emotion used in almost all Bingo ads. One very popular Bingo Mad Angles ad is a spoof of tele-marketing ads dubbed in Hindi. The unique ‘boing’ sound has also become a key feature of all the Bingo ads.Like other ITC brands, Bingo also has an accompanying website named www.bingeonbingo.com to engage users.

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About Dr. Angshu

Dr. Angshu is the founder and owner of TNMG: The Next Marketing Guru. He is a PhD and MBA in Marketing from XLRI Jamshedpur. Currently he is leading large scale marketing, research & analytics projects as part of Strategy & Insights team at Star India, India’s no. 1 Media & Entertainment company. In his last job, he was heading Consumer Insights function for Spice Group. Earlier he has worked for Wipro Technologies and managed IT projects for marketing division of a Fortune 100 company. Dr. Angshu is a Visiting Professor at XLRI and IMT Ghaziabad. He has published multiple research papers on marketing, social media and luxury consumption. Recently he has published a book titled “Influence 2.0: How Social Media WOM Influences You" published by reputed international publishing house Lambert Publishing. Other than work and academics, he is a social media addict, big foodie and amateur pianist. You can contact him by: Gmail | Facebook | LinkedIn

6 thoughts on “ITC Brands in Food Category (Part-2)

  1. hello sir,
    we want to import your product in nepal .kindly please provide us your company concern people contact no
    thank you n best regards
    AJIT LATH

  2. I would like to import Mint-o & Candyman to United Arab Emirates and market these products. So kindly send me more details about the terms & conditions, contact department / person, Is any existing distributors in this region, Etc.

  3. COMPLETE RANGE OF Products LIST REQUIRED
    WE ARE OPENING A NEW DEPARTMENTAL STORE @ MORADABAD (U.P).SO WE ARE REQUIRED FOR FOLLOWING SEGMENTS
    1. COSMETIC & PERSONAL CARE
    2. FOOD & BEVERAGES
    3. HOUSEWARE & SUPPLIES
    4. KITCHEN UTENSIL & APPLIANCES
    SPECIFIC REQUIREMENT – ALL PRODUCT
    PLEASE SEND PRODUCT PRICE LIST & DISTRIBUTER CONTACT DETAILS FOR DELHI,NCR OR NEAR OUR SURROUNDING AREA.
    ADDITIONAL INFORMATION PROVIDED:-
    QUANTITY : BULK PIECES
    APPROX ORDER VALUE : 1 CRORE INR
    NEED THIS FOR : RESELLING
    WANT TO BUY : WITHIN 15 DAYS
    FREQUENCY : MONTHLY
    PREFERRED LOCATION : SUPPLIERS FROM –
    DELHI,GURGAON,NOIDA,GAZIABAD,MEERUT,MORADABAD AND OTHER NCR CITIES OR OTHER CITIES FROM UTTAR PRADESH
    CONTACT INFORMATION
    COMPANY : ASHOKA ENTERPRISES
    CONTACT PERSON : MR. RISHI RAWAL
    CITY/STATE : MORADABAD/UTTAR PRADESH
    MOBILE NO : +919837046804
    EMAIL : fortunebazaar1@gmail.com

  4. Complete Range Of ITC product list is required due to we are starting an online grocery store soon so please send us The products list

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