Mint-o is a popular mint candy. It was acquired from Candico by ITC in March 2002. ITC describes this brand as ‘youthful cool’. Following is a snap shot of mint-o AD.
In October 2004 ITC extended the brand and launched another product ‘Mint-o Fresh’.
The target segment for Min-o and Mint-o Fresh being the youth – both these brand exudes a ‘bindas’ youthful image.
This is another product from ITC in the candy category. But the target segment for this is the children which is very evident in the following AD:
The AD as well as the packaging features children. Candyman was launched in August 2002 and subsequently several different varieties were added to the base product. ITC website says the following about this brand:“The ‘Candyman’ range of confectionery is targeted at ‘fun-filled, naughty kids’ who seek a delightful candy experience through a range of candy types and flavours.”This brand also has an accompanying website www.mycandymanclub.com which is ideally targeted towards the children.
It was launched in March 2007 and marks ITC’s entry into the branded snacks segment. It has products in both Potato Chips & Finger Snacks categories. The target segment for this brand seems to be mainly youth and middle aged. In the finger snacks category it has ‘Mad Angles’ and ‘Hatke Jhatke’.
Bingo ADs has always been ‘zara hatke’ differentiating it from competing products. The main idea was to register the new brand cutting through the clutter in the snacks segment and to ensure high brand recall. The advertising agency O&M did a great job in delivering some really funny and effective ads. Most Bingo ads are really tongue-in-cheek and bizarre. ‘Humor’ has been the key emotion used in almost all Bingo ads. One very popular Bingo Mad Angles ad is a spoof of tele-marketing ads dubbed in Hindi. The unique ‘boing’ sound has also become a key feature of all the Bingo ads.Like other ITC brands, Bingo also has an accompanying website named www.bingeonbingo.com to engage users.