How To Bend Physics To Make Sales – Part-I

Advertisers will go any extent to squeeze out our hard earned cash. We saw some awesome 2D print ads in our post “Must See – Eight Awesome Ads” and let’s turn our attention to 3D. These 3d billboard advertisements is all about adding the extra dimension to the ads to get the extra penny out of your pocket. Some of these are bold, some are brash and even some can break cars but one thing is common among all of them is that – all are awesome. So, let’s enjoy three such awesome 3D billboard ads….

This startling advert, over the entrance to a tunnel, is trying to entice Austrian motorists to stop off at Oldtimer, a chain of motorway rest-stops



This provocative underwear poster in New Zealand has a giant skirt attached and when the wind blows it whips up to reveal all



Americans thought twice about leaving their seatbelts undone, thanks to this giant catapult

More such awesome ads coming soon on TNMG. So, keep watching 🙂

This entry was posted in Marketing Practice and tagged , , , , , by Dr. Angshu. Bookmark the permalink.

About Dr. Angshu

Dr. Angshu is the founder and owner of TNMG: The Next Marketing Guru. He is a PhD and MBA in Marketing from XLRI Jamshedpur. Currently he is leading large scale marketing, research & analytics projects as part of Strategy & Insights team at Star India, India’s no. 1 Media & Entertainment company. In his last job, he was heading Consumer Insights function for Spice Group. Earlier he has worked for Wipro Technologies and managed IT projects for marketing division of a Fortune 100 company. Dr. Angshu is a Visiting Professor at XLRI and IMT Ghaziabad. He has published multiple research papers on marketing, social media and luxury consumption. Recently he has published a book titled “Influence 2.0: How Social Media WOM Influences You" published by reputed international publishing house Lambert Publishing. Other than work and academics, he is a social media addict, big foodie and amateur pianist. You can contact him by: Gmail | Facebook | LinkedIn

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