Happiness Begins with it!

Brooke Bond Bru is another sub-brand under the Brooke Bond brand name. Launched in 1969, this is the coffee brand from the HUL. Bru in different varieties is targeted to all segments of consumers. Bru is credited to be the creator of ‘Instant Coffee’ segment in India. Other variants of Bru are: Bru Roast & Ground and Bru Malabar Roast & Ground. Bru ads use the emotional appeal of ‘Happiness’ and hence the tagline: ‘Bru Se Hoti Hai Khushian Suru’ or ‘Happiness Begins with Bru’.

Bru

Of late though the theme of Bru ads remains happiness the tagline has changed to ‘Ek cup Bru aur mood ban jaye’ i.e. ‘Just a cup of Bru makes your mood good’. Enjoy the below popular ad of Bru where the wife comes home tired and the husband gives her a foot massage. This ad rightly balances the changing culture in India with the happiness focused positioning of the brand.

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About Dr. Angshu

Dr. Angshu is the founder and owner of TNMG: The Next Marketing Guru. He is a PhD and MBA in Marketing from XLRI Jamshedpur. Currently he is leading large scale marketing, research & analytics projects as part of Strategy & Insights team at Star India, India’s no. 1 Media & Entertainment company. In his last job, he was heading Consumer Insights function for Spice Group. Earlier he has worked for Wipro Technologies and managed IT projects for marketing division of a Fortune 100 company. Dr. Angshu is a Visiting Professor at XLRI and IMT Ghaziabad. He has published multiple research papers on marketing, social media and luxury consumption. Recently he has published a book titled “Influence 2.0: How Social Media WOM Influences You" published by reputed international publishing house Lambert Publishing. Other than work and academics, he is a social media addict, big foodie and amateur pianist. You can contact him by: Gmail | Facebook | LinkedIn

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