Brooke Bond Bru is another sub-brand under the Brooke Bond brand name. Launched in 1969, this is the coffee brand from the HUL. Bru in different varieties is targeted to all segments of consumers. Bru is credited to be the creator of ‘Instant Coffee’ segment in India. Other variants of Bru are: Bru Roast & Ground and Bru Malabar Roast & Ground. Bru ads use the emotional appeal of ‘Happiness’ and hence the tagline: ‘Bru Se Hoti Hai Khushian Suru’ or ‘Happiness Begins with Bru’.
Of late though the theme of Bru ads remains happiness the tagline has changed to ‘Ek cup Bru aur mood ban jaye’ i.e. ‘Just a cup of Bru makes your mood good’. Enjoy the below popular ad of Bru where the wife comes home tired and the husband gives her a foot massage. This ad rightly balances the changing culture in India with the happiness focused positioning of the brand.