‘Bimbo’ is a brand of soft drink manufactured and marketed by Coke. Colgate’s first toothpaste came in a jar. Cow is a Japanese brand of shaving foam. Duracell, the battery-maker, built parts of its new international headquarters using materials from its own waste. Henry Ford, father of the Automobile, is also father of the charcoal briquette. If Wal-Mart was classified as a country, [...]

Introducing ‘Freeconomics’: Do you use Google search? Of course, you do! Ok, so how much do you pay for it? Zilch, you say? I agree. Did you ever notice how many products and services you are using in your daily life which come at no or almost no cost? Did you ever wonder how this is possible? Of course, the concept of cross-subsidy and bundling free products with other items has been there for [...]

“640K ought to be enough for anybody” – Bill Gates. Yes, that was Bill Gates – Microsoft Founder during early 1980s on the maximum memory that people will require for their computers. When I’m writing this article using Microsoft Word on my laptop running on Microsoft Windows whose 160 GB hard disk will be almost full once I finish this article – there can’t be a better irony than this. [...]