Global Top 10 in 2009 – The Results Are In

The Departure
We were running the series on Indian brands named ‘Brands of India’. But suddenly this departure! It is definitely justified if it raises some questions in your mind. But hey, don’t worry! ‘Brands of India’ will continue after a refreshing break!
The New Course
Now, coming to this out of course article –

Lipton – drink tea to keep fit

Lipton is Unilever’s global tea brand. This is also the leading tea brand in the world. Lipton mainly offers three varieties: tea bags, packet tea and Ice Tea. Offered in both hot and cold format this brand is targeted to ‘Aspiring’ segment and mainly to the youth. The intended current positioning of the brand is ‘tea for out-of-home consumption’. So, the brand is available in forms like: 250 ml glass bottles, 200 ml vending cups, 245 ml cans and one litre tetra pack. For the same reason the brand is sold in 15,000 vending machines across the country… Continue reading

How to do Competitive Advertising?


Heard about competition? Obviously you have. And, advertisement? What a silly question to ask! Of course, you did. So, may be now it’s time to learn a little bit about ‘competitive advertising’. This is how a dictionary describes the term: “a commonly used type of advertising that communicates the unique benefits of a product, differentiating it from the competition”. So, it’s basically way of communicating how your product is superior from competition. In management jargons: “positioning your product based on the USP or competitive advantage”. Most competitive advertising shows more than one (has to be!) competing products with feature-wise comparison… Continue reading

HUL Fact File and Brands


HUL Fact File


“To earn the love and respect of India, by making real difference to every Indian.”

“Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.”

Gross Turnover (2007-08)
Rs. 14938 Crore

Profit After Tax (2007-08)
Rs. 1769 Crore

Number of Employees


Harish Manwani… Continue reading

Brands of India: Introduction and ITC



TNMG or ’The Next Marketing Guru’ is my next attempt at serious blogging. Using this brand new blog I want to bring all the learning in management in general and marketing in specific to the practical world. The objective here will be to bring the cutting edge knowledge from academic and research world to the benefit of all of us facing practical issues in business and consumption world!With that objective I start this series namely ‘Brands Of India’ which is to analyse Indian Brands across industries from primarily marketing and advertising point of view. From time to time whenever… Continue reading

Nestlé India

Nestlé India


Nestlé India is a subsidiary of Nestlé S.A., headquartered at Vevey, Switzerland. Globally, Nestlé (website: is a leading nutrition, health and wellness company. The original parent company was founded in 1905 as a result of a merger of two companies namely – ‘Anglo-Swiss Milk Company’ for milk products and the ‘Farine Lactée Henri Nestlé Company’. The former of the two was established in 1866 by the Page Brothers in Cham, Switzerland and the later was established in 1866 by Henri Nestlé to provide an infant food product. Even during… Continue reading